OPERASJON DAGSVERK
Operasjon Dagsverk
The campaign highlights female genital mutilation and child marriage, practices that still shape the lives of young girls in Kenya and Tanzania.
OD wanted a visual identity that wasn’t too grotesk, yet still conveyed the gravity of the topic. The solution drew on an aesthetic many recognize from arts and crafts classes: cut and paste, paper fragments, handwritten letters. It feels fragile and playful, but takes on a darker tone once you understand the message.
OD wanted a visual identity that wasn’t too grotesk, yet still conveyed the gravity of the topic. The solution drew on an aesthetic many recognize from arts and crafts classes: cut and paste, paper fragments, handwritten letters. It feels fragile and playful, but takes on a darker tone once you understand the message.